our story

Welcome to Bella Exhibits + Retail, a leading force in the world of trade show and retail excellence since 2006. Renowned for our unwavering commitment to superior service, top-notch quality, and unbeatable value, we have proudly built a stellar reputation among our valued clients. At Bella, we specialize in every aspect of trade show management, bringing our expertise to the forefront of booth design and fabrication. Our dedicated team excels in seamlessly managing show services for clients both before and during the trade show, ensuring a stress-free and successful experience.

In the realm of retail, Bella stands as a trusted partner with over 18 years of experience. Our portfolio boasts cutting-edge store designs that set industry standards, showcasing our commitment to innovation and excellence.

We take pride in offering the premier combination of service, design, quality, and price in the industry. Headquartered in Arlington, Texas, our state-of-the-art facility serves as the epicenter of our operations. From front and back-office functions to fabrication and on-site exhibit storage, everything happens seamlessly under one roof.

our team

Profiles - blog
Mark Lieberenze
Mark Lieberenze

President + Owner

Meet Mark, a seasoned veteran with 19 years of invaluable experience in the trade show industry. Mark's journey includes distinguished management positions with an industry-leading exhibit company, where his passion for elevating service experiences took root.

Driven by a vision to redefine industry standards, Mark co-founded Bella alongside Jeff Gern. Their collective goal was clear: to deliver a service experience that surpassed expectations while providing unmatched value. Mark's expertise not only reflects his extensive background in management but also encapsulates a deep understanding of the intricate nuances of the trade show and retail landscape.

Mark’s commitment to excellence and dedication to enhancing service quality underscore the foundation of Bella's approach. When you partner with Mark and the Bella team, you're choosing a visionary leader who transforms trade show booths into captivating experiences, ensuring your brand stands out with distinction.

Jeff Gern
Jeff Gern

EVP Sales & Marketing + Owner

Meet Jeff Gern, a pillar in the industry with an impressive 29-year journey, boasting extensive expertise in both exhibit and retail business operations. As the Executive Vice President of Sales and Marketing, as well as one of the owners of Bella Exhibits + Retail, Jeff plays a pivotal role in steering the company towards success.

Jeff's career spans various facets of the industry, bringing a wealth of knowledge to the forefront. His strategic approach to sales and marketing is infused with a customer-centric focus, making Jeff an indispensable force in elevating Bella's standing in the competitive landscape as an industry leader. He’s committed to setting new standards in customer service, ensuring that every interaction with Bella exceeds industry benchmarks.

With Jeff’s guidance, Bella becomes more than a service provider – it becomes a strategic ally committed to your brand's prosperity.

Blake DeCarlo
Blake DeCarlo

Senior Sales Executive

Meet Blake DeCarlo, Bella’s Senior Sales Executive with an outstanding 15-year tenure in the industry, distinguished by his unwavering commitment to client service. With a keen focus on understanding and meeting client needs, Blake has become a standout figure in the world of trade show excellence.

Blake's expertise extends beyond conventional sales approaches; he is renowned for his exceptional attentiveness to clients. His dedication to providing a personalized and unparalleled level of customer service has earned him accolades from clients who consistently rave about their experiences with Blake. It's not just about meeting expectations – it's about surpassing them. His unique ability to connect with clients, understand their specific requirements, and deliver tailored solutions sets him apart as a true professional in the field

Client Compliments

 
Testimonials

“We have been working with Blake DeCarlo and Bella Exhibits for several years on our ICSC tradeshows. From the initial planning stages to installation and the show, Bella's knowledge, expertise, and support made the process extremely seamless. Any issues that arise are taken care of in record time, and the team that is not only exceptional but highly professional, continuously ensures that things are running smoothly.   Cullinan Properties looks forward to the continued successful relationship with Bella.”

-Nancy S., Cullinan Properties

“Partnering with Blake, Jeff, and the rest of the team at Bella has been a game-changer for our tradeshow presence! Their craftsmanship and attention to detail in building our booth created a stunning and impactful display that goes above and beyond our expectations.”

-Lisa G., Red Mountain Group

“Bella Exhibits + Retail goes above and beyond for us – unparalleled dedication, expert guidance, and unwavering commitment guaranteeing every need is not only met but exceeded. With an eye for detail and innovative problem-solving skills, Bella anticipates challenges and swiftly navigates through them, ensuring flawless execution of projects.”

-Kay T., True Residential

“Working with Bella on our Las Vegas ICSC booth was a seamless process.  They patiently incorporated our design changes into a finished product that was a great representation of our brand.”

-Greg R., The Goddard School

“Our experience with the Bella team has been very impactful for our brand team. Because of the outstanding support and service provided by Blake and the Bella team our sales team is able to focus on engaging with customers and prospects and not on dealing with challenges and issues with the booth.”

-Brad W., The Learning Experience

“Bella Exhibits has consistently delivered high-quality booths for us, effectively showcasing our properties and brand and helping us make a lasting impression on attendees. Their professional team provided seamless setup and excellent customer service, making them a valuable partner for our events.”

-Jason Z., Philips International

“Bella Group has consistently proven to be a delight to collaborate with for our booth in Vegas. Their seamless coordination and flexibility make every aspect of our partnership effortless. From understanding our budgetary constraints to their accommodating approach, Bella Group sets a standard of professionalism and ease that is truly commendable. Their dedication to ensuring our satisfaction at every turn demonstrates a commitment to fostering long-lasting partnerships. Whether addressing concerns promptly or going above and beyond to meet our needs, Bella Group's exemplary customer service sets them apart as a trusted ally in our event endeavors.”

-Anne Marie S., RCG Ventures, LLC

“I have worked with a couple of exhibit companies, and none seemed like the right fit until I started working with the Bella Group. Their attention to detail and seamless efforts makes our team’s job easier to just focus on the Tradeshow or event! Their professionalism and quality to customer service doesn’t go unnoticed.”

-Manisha R., Retransform

“This is our fourth year working with Bella Exhibits and Blake DeCarlo for our NY and Vegas ICSC tradeshow booths. They are easy to work with, go out of their way to help find solutions so that the client can feel satisfied and at ease. They can handle all phases of exhibition and or whatever part may be needed. We are grateful to be working with Bella and Blake, and hope our relationship continues.”

-Betina D., GBT Realty

“Bella has been nothing short of an essential resource for our exhibiting needs. Their knowledge of booth requirements, processes, and design makes the exhibition process seamless. We’ve partnered with them for a number of our most successful shows and we believe the correlation speaks for itself.”

-Doug H., SAB Capital

"Bella Exhibits was able to deliver on their designs and they embraced the challenges we gave them with very specific custom design elements that made our booth stand out above the rest of the exhibitors. We were involved with every step of the process with Bella Exhibits and were able to visit their warehouse to preview elements of our booth design and the extensive graphic displays for our booth so that we were confident there would be no surprises at the show."

-Julie S., SRS Real Estate Partners

“Not only does Bella Exhibits produce fantastic, impressive booth designs and graphics, but they handle every detail before and during the show and are willing to help at a moment's notice. The staff is a pleasure to work with and the proving is always reasonable and fair.”

-Karin G., Watt Companies

“The Bella Exhibits team is very responsive, and they always do what they say they will do, and we couldn’t be any happier with our trade show booth program with them. And our booth looks amazing year after year!"

-Susan R., Red Mountain Group, Inc.

"Bella Exhibits is extremely knowledgeable and their design expertise and creativity have provided us with innovative ideas to modernize and enhance our exhibit while being cognizant of our budget.”

-Patricia L., Ramco Gershenson

"Bella's creativity, superior workmanship, and professional installations have allowed us to have upscale trade show booths and attractive kiosk in our malls. All installations are managed and performed smoothly. Timeless design allows the re-use of booth and kiosk products without the need to re-design frequently."

-Roger B., Vintage Real Estate, LLC

"On show day, booth set up is seamless as the team takes care of everything from installation to final clean up before the open of the show. Jeff and his team always ensure they are onsite and are in constant communication throughout the show in case there is anything additional that unexpectedly pops up."

-Maria M., ShopCore Properties

“From start to finish, Jeff is always available to answer any questions you may have and is willing to work with you based on what you are looking for."

-Krystal G., Faris Lee Investments

“Bella’s attention to detail in managing our show services for the ICSC Recon trade show has enabled us to focus our efforts toward our core business for the show."

-Keith L., Howard Hughes Corporation